The VMware shift and why private cloud now matters more than ever

In January, we announced that Advania retained its VMware Cloud Service Provider status in the Broadcom Advantage Partner Program. That might sound like routine corporate news, but for many organizations it’s anything but. It can be the difference between continuity and disruption.

Broadcom's partner program changes impacted a significant number of VMware partners across EMEA and ended the white-label program. If your provider was affected, it can feel like decisions are being forced on you, on timelines you didn’t choose. This post is for those navigating that uncertainty, from enterprise customers assessing next steps to service providers and teams exploring alternative paths.

The platform isn't (always) the issue

A lot of the conversation right now is emotional, and for good reason. Trust matters in infrastructure. But the decision still needs to be practical: what outcomes do you need in the next 6–18 months: cost control, compliance, operational maturity, AI readiness - and what’s the lowest-risk way to get there?

Private cloud is evolving quickly, and it is no longer synonymous with “on-prem”. Regional, sovereign providers can now offer true cloud operating models replete with self-service, automation, governance, and predictable economics, without forcing you into global control planes or multi-year rebuilds. That’s what we’ve aimed to provide with Advania Private Cloud.

If VMware is part of your current reality, it’s worth separating the platform from the partner turbulence. VMware Cloud Foundation 9 represents a modern private cloud stack, and a lot of otherwise viable alternatives have not reached this maturity. Whatever options you are considering, you shouldn’t have to decide under pressure while your current environment becomes harder to operate or support.

We're here for your

The next few months will be noisy. Vendors will compete for your attention. Analysts will publish quadrants. Your inbox will fill with migration offers and “limited-time” incentives. Our goal is to reduce noise, not add to it. To support this process, we've published a whitepaper, Advania Private Cloud Journey, outlining actionable pathways forward for current VMware customers. But if you just want to talk through your situation, without any pressure, we're here for that too.