Our Trusted AI principles

At Advania, it is the combination of technology and human expertise that makes a difference. Our Trusted AI principles reflect our values and guide how we use, develop and talk about AI. They help us make the most of the opportunities while keeping people, responsibility and trust at the heart of what we do.

The principles apply both within our own organisation and when we help our customers use AI.

“AI is a fantastic tool for both Advania and our customers. But our real strength will always be our people. For me, AI is about giving our employees better tools, freeing up time and enabling better-informed decisions, rather than replacing human expertise.”

Tomas Wanselius, CEO

Våra sju Trusted AI-principer

AI is evolving rapidly, and we encounter situations where the answer is not always clear. Our seven principles give us a shared direction and guide the development of our policies, processes and guidelines.

People at the centre: We see AI as a means of empowering people and enhancing human capabilities. We develop and use AI with respect for human rights, safeguarding people’s dignity and privacy.

Sustainability: We promote the use of AI for sustainable development. We take responsibility for AI’s own environmental impact and work to reduce its carbon footprint.

Long-term perspective: We focus on AI that solves real problems and prioritise lasting value over short-term gain. We take responsibility for our AI solutions over time.

Responsibility: We take responsibility for the decisions and consequences arising from our use of AI. We prioritise human oversight and control.

Transparency: We are open about how we use AI. Our AI solutions are traceable and documented.

Inclusion: We strive to ensure that everyone can benefit from AI and that no one is left behind. Our AI solutions should work for everyone and must not discriminate.

Digital resilience: We protect our AI systems and the information they handle. We build solutions that are reliable and robust.

1. Training and a culture where everyone can participate

People at the centre

For AI to create value, knowledge needs to be shared widely across the organisation. That is why we offer AI training to all employees, regardless of their role or previous experience.

We have also established a network of AI ambassadors who help drive development locally across the business. This makes the introduction of AI something we do together with our employees, rather than solely through central initiatives. It reinforces the principles of people at the centre, inclusion and a long-term perspective, while giving more people the opportunity to take part in our AI journey.

2. Advania ALT puts the principles into practice

Long-term perspective, Responsibility, Transparency, Inclusion, Digital resilience

Advania ALT, our sovereign AI platform, puts several of our principles directly into practice through technology.

Our customers gain control over where data is stored, which AI models are used and how information is handled, strengthening digital resilience. The platform also provides traceability and clear accountability by making it possible to track how AI has been used and who is responsible for different parts of the process.

Built-in safeguards also reduce the risk of issues such as discrimination, inaccurate results and unwanted content. This makes it easier for both Advania and our customers to use AI in a transparent, responsible way that is sustainable over the long term.

3. Sustainability as part of AI development

Sustainability

AI creates significant opportunities, but it also brings a growing demand for resources. That is why environmental impact is an important part of our work with AI.

The Swedish Advania ALT platform runs in one of Sweden’s most modern data centres, with energy-efficient operations and cooling. The facility uses 100 per cent fossil-free electricity, recovers waste heat for the local district heating network and uses only bio-based HVO100 diesel for backup power.

We are also working to give customers greater insight into the climate impact of their AI use. By making this impact visible and monitoring it, we can work together to make more sustainable decisions about how AI is used and developed over time.

An ongoing commitment

Our principles are not a finished destination, but an ongoing commitment. Technology is evolving rapidly, new opportunities are emerging, and expectations from customers, employees and society change over time.

At the same time, we already have a strong foundation. Through training, governance, advisory services, security work and platforms such as Advania ALT, we put our principles into practice every day.

Transparency is one of our Trusted AI principles. That is why we also want to be open about how we use AI when creating and editing content for our website and marketing materials.

Any text on our website or in our marketing materials may have been created or edited with the support of AI, even when this is not stated alongside the individual text. The extent to which AI is used varies between texts.

We use AI to help us:

• develop ideas and draft texts
• review language, tone and structure
• translate and edit texts.

AI helps us develop ideas and work more efficiently. Our employees contribute their knowledge, judgement and editing skills to ensure that the content is relevant, clear and reflects our voice.

Content we create with the support of AI is reviewed and edited by people before publication. We assess its quality and check facts where needed.

AI can make mistakes or produce misleading answers. Human review is therefore an important part of our work. We are responsible for what we publish, including when AI has been used.

We do not enter sensitive information into the AI tools we use for content work.

Information about how we process personal data is available in our Integritets information.

We update this page as our work with AI changes. If you have any questions (or ideas!), you are welcome to contact us at marknad@advania.com.